Why We're Building This
The greatest technological innovation of recent times is inaccessible to most of the world
The Problem We're Solving
AI is changing everything. But there's a catch – most of the good stuff is locked behind subscriptions that cost $20-200 per month. That's a non-starter for most of the world.
At the same time, the folks building these amazing AI tools are struggling with massive infrastructure costs and no clear way to make money besides charging for subscriptions.
Global AI Adoption Rates
Data represents estimated AI adoption rates across regions as of 2025. Lower adoption rates correlate with higher subscription costs as percentage of income
The Accessibility Gap
When these tools cost 5-10% of monthly income in emerging markets, we're creating a world of AI haves and have-nots.
We've been there. After years working in ad tech (including building contextual video ads for major publishers), we saw this problem coming. We knew there had to be a better way than putting all this incredible technology behind paywalls.
So we asked: What if we could build something that makes SOTA models accessible to everyone while helping creators actually sustain their work?
What We Want to See
We're building toward a world where:
A student in Kenya has the same SOTA model access as a CEO in San Francisco
Small App devs leveraging Gen AI models can build sustainable businesses without subscriptions or burning money
You always know when you're seeing sponsored content (no "Answer Engine Optimization")
Ads actually make sense in context and might even be helpful
All the cool new AI tools – whether they generate text, images, audio, or video – can find a business model that works
Basically, we want an AI ecosystem that's diverse, transparent, and actually works for everyone – not just big companies with deep pockets.
Team
Founder & CEO
Abhinav Vishwa
I built contextual video ads at Media.net (~$1B exit) and worked with publishers like Forbes and Bloomberg on ad tech that didn't tank their site performance.
Later in my career, I worked extensively on Generative Media to enable seamless img and video editing.
But what really drives me is fixing this accessibility problem in AI, and I believe ad tech – done right – is the missing piece.
Want to chat about making AI accessible or have thoughts on what we're building?
Let's Talk